Apple seems to have learned from history:
- The “first party” must be the Market Maker, as spokesperson, evangelizer and brand driver. No platforms succeeded when brand owners faltered.
- Critical mass or die. 20 Million units sold has been the minimum US audience for a meaningful game machine. Pretty good start with the 3G!
- 3rd party software provides creative breadth and energy. I believe Apple invented 3rd party “evangelism” with Guy Kawasaki several centuries ago.
- Best “Frenemies” Forever! When their game platform takes off, console companies have historically battled their 3rd party developers for market share and profits. Apple’s early and open support of the Dev community is a veteran move, and commendable.
- Early is usually expensive… and lame. iPhone’s development tools have successfully reduced early development costs. But it is typically the “second generation” titles which are memorable and lasting.
- It takes “Killer apps” to attract new customers and define a platform. The App Store is definitely killer. Now it is up to developers to invent some never-seen-before game and social experiences.
The point to which I am driving is that in order for the PHI Research Grid to become the PHI Grid (from research to production), we should be following Apple's example.
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